Advertising technology PR
It doesn’t get much more dynamic than the adtech industry. It seems like there’s something new every month that we have to take account of – hyper personalisation, mobile marketing automation, multichannel and omnichannel, the growing importance of mobile video, ongoing industry consolidation and (aaarrrrggghhhh!), adblocking.
The space is quickly maturing but in the tech sector, it’s still the wild west. In that environment you need a public relations and communications partner that understands what’s going on, how to take advantage of it and how to dodge the bullets. Babel has worked across the value chain – delivering PR and communications campaigns for major brands, for technology providers on the demand and supply side and for others operating in niche areas. We understand what’s going on and so we design campaigns that work. It sounds simple but as anyone who has been involved in the industry for any period of time knows, it doesn’t happen without experience, creativity and expertise.