It seems obvious but it’s surprising how few people understand that B2B PR and communications campaigns bear little relationship to the B2C world. By the very nature of B2B business, we’re talking about a niche audience. It might be a large niche but it’s still a niche and the reality is that you are probably only interested in influencing a small subset of the population.
That’s the point we start from at Babel for B2B PR and communications campaigns. We start by looking at your specific audience, decision makers and influencers, and then design activity that’s going to get to their eyeballs. Our campaigns build profile, drive sales inquiries and position our clients for growth and/or acquisition.