On the 17th June Babel brought together speakers from some of the world’s largest virtual events and media brands to share their thoughts on how brands can successfully harness virtual events to boost market awareness, engage with key influencers, and promote their expertise. A whitepaper summarising those discussions and an audio recording of the event are available via the links below.

Whitepaper introduction…

For businesses, events are a crucial means of engaging with customers and prospects – and the media. In the UK alone, the events industry is worth around £42.3 billion, with around 1.3 million business events held across more than 10,000 venues, which host a combined 85 million-plus attendees, every year. The exception, of course, is this year.

The cancellation of events was particularly felt by the technology and telecoms industry. Mobile World Congress was the first major tech sector event to be cancelled due to COVID-19. The decision by organisers the GSMA back in February set the tone for 2020, with other tech favourites, from NAB, Facebook F8 and SXSW, to DEF CON, Google I/O and the Paris Games Week all being called off.

At the time, many businesses wondered how they’d manage to go ahead with product launches, gain media coverage, network with new and existing customers, and recoup their losses. The idea of hundreds of hours of conferences and discussions moving from a physical to a virtual setting wasn’t too well received, especially in the early days when there was still much uncertainty about the gravity of COVID-19. After all, how could you recreate the atmosphere of an after-show drinks party online? Without a flashy stand and physical products to show, how could you impress prospects and explain complex tech to new journalist contacts?

You can find the answers to those questions in the whitepaper or in the recording of the event. If you would like to discuss options for your own virtual event, please let us know via [email protected].

The speakers

Derek Weeks

VP of Sonatype and Co-Founder of All Day DevOps, one of the world’s largest virtual events, which last year attracted over 36,000 technology professionals

Martyn Landi

Technology Correspondent for PA Media (formerly Press Association) – the national news agency for the UK and Ireland

Zoe Kleinman

Technology Reporter for the BBC – the world’s leading public service broadcaster

Jenny Mowat

Managing Director, Babel – the communications agency for brands in the digital economy