FinCom.coCutting the Line of Financial Crime
FinCom.Co developed an anti-money laundering (AML) solution and sought to quickly boost awareness of the platform in the UK market. However, as an Israeli start-up, the company and its founders had zero visibility in the UK, and were unknown to media.
Recognising the need to qualify FinCom.Co’s capabilities to UK media, who had never previously heard of the brand, Babel developed an announcement which both promoted the platform’s capabilities and highlighted its availability on the London Stock Exchange. By leveraging key statistics, along with additional insights into wider AML regulations which FinCom.Co’s platform was able to address, the proactive programme positioned FinCom.Co as a holistic platform which provides a multitude of benefits to the sector.
The campaign generated coverage across tier one trade publications and significant interest with business outlets including Reuters and Financial News. FinCom.Co was referenced in wider trade articles focusing on AML regulations and the challenges which organisations face.