Seguru

Empowering the Consumer

THE CHALLENGE

For 20 years, Ralph Echemendia (aka “the ethical hacker”) has delivered security training to organisations including the US marine corps, NASA and Google and worked as a technical supervisor on Hollywood films and tv shows. Babel was brought on board to announce a new app at Web Summit, called Seguru that provides a more mindful approach towards a safer digital experience. .

THE SOLUTION

Unable to provide specifics on the Seguru project, which was still under wraps, Babel harnessed Echemendia’s impressive knowledge within the wider technology and Hollywood communities to secure a number of top-tier interview opportunities. Drawing attention to Echemendia’s panelists, including actress Rosario Dawson and music producers Saul Williams and Sol Guy helped pique interest for a hack-based stunt and thought-provoking conversation about cybersecurity at the show.

THE OUTCOME

By focusing the narrative on Echemendia’s expertise and the key aims of Seguru, Babel secured a number of one-to-one briefings with key international media, including the Daily Mirror, The Sun, the BBC, iNews, Forbes, The Times and even Portuguese radio station TSF. Media activity created a solid foundation of visibility for a ‘hard’ launch and continued momentum around the app itself post-show.

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