SeguruEmpowering the Consumer
For 20 years, Ralph Echemendia (aka “the ethical hacker”) has delivered security training to organisations including the US marine corps, NASA and Google and worked as a technical supervisor on Hollywood films and tv shows. Babel was brought on board to announce a new app at Web Summit, called Seguru that provides a more mindful approach towards a safer digital experience. .
Unable to provide specifics on the Seguru project, which was still under wraps, Babel harnessed Echemendia’s impressive knowledge within the wider technology and Hollywood communities to secure a number of top-tier interview opportunities. Drawing attention to Echemendia’s panelists, including actress Rosario Dawson and music producers Saul Williams and Sol Guy helped pique interest for a hack-based stunt and thought-provoking conversation about cybersecurity at the show.
By focusing the narrative on Echemendia’s expertise and the key aims of Seguru, Babel secured a number of one-to-one briefings with key international media, including the Daily Mirror, The Sun, the BBC, iNews, Forbes, The Times and even Portuguese radio station TSF. Media activity created a solid foundation of visibility for a ‘hard’ launch and continued momentum around the app itself post-show.