Letting the creativity shine
Babel began working with start up eYeka, a creative crowdsourcing community, in April 2014, tasked with raising visibility among marketers and advertisers in key press across the UK and US.
Babel implemented a thought leadership campaign, working with eYeka to develop compelling content to secure bylines and interviews in top trade titles and national publications. This was supported by a series of customer win announcements, which often acted as the catalyst for discussions between key journalists and customers, including P&G and Unilever, providing strong endorsements of eYeka and creative crowdsourcing.
eYeka has been widely covered in the marketing and national press, with coverage secured in top tier publications including The Times, The Guardian, CNN, Wired, Marketing, Marketing Week and Retail Times.