Cloud communications specialist Infobip recently launched OMNI, its omni-channel solution for enterprises, combining the full range of voice and messaging apps into a single platform to support two-way customer engagement. Infobip needed to differentiate itself in what is becoming a busy and fast-growing space.
A key differentiating factor of Infobip’s OMNI platform is its support for chat bots and automation, giving brands the ability to harness AI to power two-way communications and improve customer service. While acknowledging the opportunity chat bots present to brands, Infobip also recognised some of the challenges the industry will face in implementing AI to replace human emotions and responses. Babel worked closely with Infobip to develop comment and opinion on this issue, presenting Infobip’s senior spokespeople as thought leaders on the subject.
Infobip has become vocal on the issue of AI-powered chat bots and is now affiliated with the opportunities, and the challenges, this innovative technology offers to brands. It’s in a unique position to provide tangible advice on how AI development is changing the communications industry, and the company has been quoted frequently on the topic across a range of key trade and industry titles as a result.