Covering The Last Mile
Mimosa Networks is breaking new ground in the wireless access market, providing ISPs with a solution that delivers fibre-quality broadband connectivity. However, there was very little awareness of the brand and proposition or the emergent WISP (Wireless-ISP) category Mimosa is driving.
Babel ramped up brand presence very quickly with a proactive campaign driven by thought leadership, aligning Mimosa with industry issues surrounding the limitations of fibre broadband. A combination of well-timed issues jumps and media outreach led to greater visibility with Mimosa executives quoted in articles about key industry trends and regulatory issues.
Six months later and Mimosa Networks has a significant presence in US and EMEA trade and industry press. Even to the extent of being quoted national and international titles like the BBC and Venturebeat. It is outspoken on the state of broadband connectivity. It has become synonymous with fixed wireless access and the emergent WISP model.