Sometimes, albeit with a strategic framework in place, clients simply need to be noticed quickly. Broadcast product design and VoD delivery expert Ostmodern has worked with some of the biggest names in the industry, but it wasn’t getting the attention it deserved in media and analyst circles which was having a knock-on effect on the company’s new business goals. It needed to rapidly reach the market and show the world what it’s capable of.
Immediately after coming on board, the Babel team addressed what raw material was available and used this to identify opportunities for engaging with the media that matter, positioning Ostmodern as a driving force within the market. The campaign kicked off with a strong thought leadership initiative looking at how smaller VoD players can co-exist with Netflix.
In the first month of the campaign strong, positive coverage was secured across the broadcast sector as Babel positioned Ostmodern as a leading industry commentator around the BBC’s move to take BBC3 online only. This initial activity quickly enforced Ostmodern’s position in the market and created a platform for the team to pursue and secure a wider range of PR opportunities. These included speaker slots at leading industry events and a series of award entries to further demonstrate and raise awareness of Ostmodern’s successes to date.