Varnish SoftwareA coat of Varnish for the telcos
Varnish Software had established a strong presence in ecommerce circles with its web acceleration caching technology, but was looking to diversify and target broadcasters, OTT providers and telecoms operators – all sectors where it had little-to-no media visibility.
Babel devised a thought leadership campaign targeting both media and analysts to position Varnish and its CEO as leaders in content delivery. We focussed on byline content, allowing us to explain Varnish’s USPs and competitive differentiators to the market, while positioning the company’s CEO as a forward-looking spokesperson and authority on streaming and 5G content delivery networks.
Babel’s thought leadership coverage positioned Varnish as a key partner for telecoms operators looking to enhance content delivery over 5G. As a direct result of Babel’s coverage, Varnish forged new business relationships with tier-one operators. Babel has also helped Varnish Software evolve its messaging for the broadcast and streaming industry, securing a number of valuable media opportunities with target media.