Vislink

Helping with Transition

THE CHALLENGE

Chances are you’ve watched a live television programme for which the images came to you via Vislink equipment. The company was largely invisible but its microwave, satellite and wireless communication systems are used by major broadcasters all over the world. It’s a complex market and Vislink knew that capturing the greatest opportunity meant getting the Vislink brand better recognised.

THE SOLUTION

Given the company’s heritage and experience in the market we decided to focus on positioning key individuals within the company as experts in their field. We took their expertise, identified relevant media topics to own and took this out to media influencers in the right places.

THE OUTCOME

In a notoriously busy market, Vislink’s visibility and opportunity have dramatically increased and they’ve been able to break into new sectors in which they were previously unknown.

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