Nov 18th 2016

Astound Commerce gives Boohoo e-commerce makeover

Slicker, faster website provides clean, seamless user experience for fashion’s best kept secret

London, UK – 18th November 2016 – Astound Commerce, the leading Digital Commerce Agency, today announced the launch of a completely rebuilt digital commerce platform for Boohoo.com, the UK-based international fashion e-tailer. This initial integration comprised a six month development and roll-out which culminated in the successful and timely launch of the US and Canadian sites in October this year.

Astound Commerce has gone from strength-to-strength in the fashion retail world and has now established a significant presence in the sector working with a wide range of national and international brands. Today the Digital Commerce Agency adds a global fashion leader to its impressive portfolio in the form of Boohoo.com. Astound was selected as a result of its strong track record in creating omnichannel experiences for a number of the UK’s best known retailers.

Boohoo turned to Astound Commerce to assist in migrating its site onto the Demandware SG2 platform, incorporating Worldpay, Paypal and Reevoo integrations. The platform creates a true scalable solution for the international requirements of Boohoo; Astound also implemented its bespoke tool to streamline the retailer’s roll-out and expansion into new territories.

Boohoo.com is an instantly recognisable fashion brand in the UK, with brand awareness among our target audience at an all-time high,” said XX, XX at Boohoo. “As a result, it was important that we had a website that supported our continued rapid growth and allowed us to take advantage of new technologies and changing market dynamics.  Our new, innovative e-commerce platform is much faster and more flexible; we’re excited to see how it will underpin our next phase of growth.”

Terry Hunter, UK Managing Director at Astound Commerce added, “A well-designed, adaptable e-commerce platform offers high performance while supporting the growth ambitions of a retailer. Recognising Boohoo’s recent success as a leading fashion brand, we wanted to create a website that would take advantage of the latest e-commerce technology and provide a clear, simple and engaging user journey for shoppers. By investing in their website today, Boohoo has futureproofed its business, enabling it to adapt to market changes or customer needs fluidly and scale accordingly.”