Jun 2nd 2014

Crowdsourcing Community eYeka Wins Raft Of New Clients Including Panasonic, Mexx And Zest

Paris, 2nd June 2014: eYeka, the global market leader in creative crowdsourcing for marketers, has recently won several projects for new clients like Panasonic, Mexx and Zest. These brands will be leveraging eYeka’s community to source innovative ideas and branded content from the world’s most creative minds. With these new projects, eYeka is getting closer to the 650 contest mark and has paid over €4,100,000 (£3,330,000) to creators across the globe.

The month of May saw a fresh wave of creative challenges from new and some existing clients for eYeka’s crowdsourcing community. 

  • Panasonic is challenging eYeka’s community to come up with entertaining and enlightening videos that show how, in the YouTube era,  creative moments can be transformed if people could watch online videos on bigger and more beautiful screens like the VIERA 4K TV. The winners will share a prize of €10,000 (£8,100).
  • For the premium fragrances Mexx, Christina Aguilera and Bruno Banani, Procter & Gamble is turning to eYeka to get inspiring designs for displays that will catch the attention of shoppers during the Christmas season. The winners of this design contest will share a prize of €10,000 (£8,100).
  • Zest, another Procter & Gamble brand, is crowdsourcing entertaining, instructive and joyful videos that show how the showering experience can be transformed with Zest body wash. Here, the winners will share a hefty €21,500 (£17,500) in prize money.

 

With these new brands on board, as well as by launching new contests for existing clients such as Doritos, SK-II, Oral-B and eBay, eYeka is getting closer to the 650 contest mark, launched since its creation in 2006. Consumers have submitted over 77,500 ideas to these contests and have been awarded more than €4,100,000 (£3,330,000) in cash rewards.

eYeka’s community currently has more than 280,000 creators from 164 countries across the globe. With offices in Europe, Asia and Latin America, eYeka is quickly becoming the indispensable partner to brands who are looking to tap into the collective creative power of the crowd to source ideas and content to boost their marketing ROI.

Anyone can participate in eYeka’s challenges on www.eyeka.com