Consumer technology PR
In the consumer world, apart from a small number of ‘nerds’, nobody really buys technology – the mass market, and we presume that’s what you’re interested in, buy brands, lifestyle choices or solutions to a specific need etc. It’s important that you have a PR team that recognises that point.
At Babel we work with our clients to identify what will motivate the audience to make a buying decision and then design a campaign to suit. We address targets directly, through the traditional and online media, and on the social platforms they interact with.