The coronavirus pandemic has decimated the retail sector – in the UK alone, non-food retailers have lost £9bn in sales and 14,000 shops have permanently closed this year.

Hopes of a brighter festive period have been dashed by an increase in COVID-19 infection rates, with lockdown imposed across UK regions and non-essential shops in most areas unable to open.

So, what does this mean for retailers during the traditionally busy Q4 period? Are we set for “the most digital Christmas yet” as predicted by Marks & Spencer, or can traditional bricks & mortar stores still flourish despite having fewer people through their doors?

This Babel webinar examined how retailer comms and marketing teams can make the most of what is traditionally the busiest time of the year.

A panel of industry experts discussed the impact of COVID-19, which businesses have remained successful, and how retailers can maximise the impact their comms has in the Q4 shopping period.

Among the topics under discussion:

  • The role of retail and retail tech PR and marketing professionals in revitalising the sector
  • In a crowded retail market, at the busiest time of the year, how brands can stand out and make their voices heard
  • How retailers can tailor their communications to enhance personalisation and retain vital customer loyalty

The speakers

Courtney Roe, Head of Global Content Strategy, Widen

Steve Williamson, General Manager – EMEA, Acquia

Alex Sword, Editor
Internet Retailing