The pandemic has decimated the retail sector – in the UK alone, non-food retailers have lost £9bn in sales and 14,000 shops have permanently closed this year.
Hopes of an immediate recovery following the lifting of restrictions have been dashed – footfall declined during September amid new pandemic restrictions and concerns about a second wave of coronavirus infections.
As we head into the festive season and with less than a month until Black Friday, the next Babel webinar will examine how retailer comms teams can make the most of what is traditionally the busiest time of the year.
A panel of industry experts will discuss the impact of COVID-19, which businesses have remained successful, and how retailers can maximise the impact their comms has in the busy Q4 shopping period.
Among the topics under discussion:
- The role of retail PR and marketing professionals in revitalising the sector
- In a crowded retail market, at the busiest time of the year, how brands can stand out and make their voices heard
- How retailers can tailor their communications to enhance personalisation and retain vital customer loyalty
Register for the event here: