The pandemic has decimated the retail sector – in the UK alone, non-food retailers have lost £9bn in sales and 14,000 shops have permanently closed this year.

Hopes of an immediate recovery following the lifting of restrictions have been dashed – footfall declined during September amid new pandemic restrictions and concerns about a second wave of coronavirus infections.

As we head into the festive season and with less than a month until Black Friday, the next Babel webinar will examine how retailer comms teams can make the most of what is traditionally the busiest time of the year.

A panel of industry experts will discuss the impact of COVID-19, which businesses have remained successful, and how retailers can maximise the impact their comms has in the busy Q4 shopping period.

Among the topics under discussion:

  • The role of retail PR and marketing professionals in revitalising the sector
  • In a crowded retail market, at the busiest time of the year, how brands can stand out and make their voices heard
  • How retailers can tailor their communications to enhance personalisation and retain vital customer loyalty

Register for the event here:



The speakers

Courtney Roe, Head of Global Content Strategy, Widen

Steve Williamson, General Manager – EMEA, Acquia

Alex Sword, Editor
Internet Retailing