CASHFLOWS: RETURN ON INVESTMENT
Tech savvy consumers are demanding simpler and more flexible methods of payment for electronic and online transactions. This shift in the mindset of the customer is driving the growth of the bustling Fintech sector. Challenger brands have now emerged, stealing mindshare from the banks and financial services companies that once dominated the space. Cashflows, a provider of merchant payment solutions had reinvigorated the card acceptance market, but had no visibility with media. A profile raising campaign was required to drive awareness and support a major upcoming M&A.
Babel developed a campaign based on the latest trends and developments in the online payments sector, combined with Cashflows’ market vision. This drove thought leadership, generating coverage quickly and establishing Cashflows as an industry authority with trade press and national media. It laid the groundwork for a series of press release announcements, including an M&A with another Fintech brand. Within the space of a few months, Cashflows’ profile had increased significantly backed up by positive coverage.
The combined thought leadership and corporate campaigns served to cement Cashflows’ position as a key player in the market and an industry thought leader. The coverage strongly reflected campaign messaging and positioning. This has allowed Cashflows to differentiate themselves in the emergent Fintech space, ensuring the media and target audiences understand Cashflows’ proposition.