Share and share alike
Today’s enterprises demand secure file sharing services to support collaboration amongst staff and customers. The file sharing market had been dominated by providers such as Dropbox and Box, however these companies do not give enterprises the flexibility and security they require. Egnyte’s challenge was to prove the value of its hybrid file sharing solution to the enterprise, and how it can suit the needs of a specific business.
Babel created a program of intense media activity to generate awareness for Egnyte in the UK. This included a media tour and a string of written and spoken opportunities. The result has been coverage in tier-one enterprise technology and national media, including The Times and Guardian, supporting Egnyte’s position as a major competitor in the enterprise file sharing space.
Egnyte’s position as a leader in file sharing has been defined – it is now challenging shoulder-to-