Precise, targeted communication
A company as large as j2 Global has many endeavours. Concentrating our efforts on their eReceptionist, eFax and City Numbers brands brought the need to break down what the company could offer and deliver those messages to the right audiences.
PR campaigns with clearness of delivery. Coupled with a concentration on media opportunities to increase website traffic and interest, Babel ensured a plan that would build the reputations of some of j2’s niche divisions.
Online visibility nearly doubled through the PR coverage achieved for eReceptionist, making it the 2nd most cited name associated with the term ‘virtual receptionist’.