Enabling the Digital Service Provider
Mobile technology is evolving at a lightning pace. However, operator business models are progressing at a much slower rate, held back by legacy infrastructure, preventing the carriers from supporting real-time customer interaction with network and services. MATRIXX Software is leading the way in ensuring that is no longer the case.
Babel PR devised a thought leadership campaign that positioned MATRIXX as an authority on digital business strategies for operators, aligning the company with topics such as shared data plans, real-time charging and the appointment of Chief Data Officers. MATRIXX has also become a firm industry advocate of the Digital Service Provider model.
MATRIXX has a much greater presence in the industry and in the media. Its social media profile has also increased significantly to reflect the company’s new status. MATRIXX is now synonymous with the changes sweeping the mobile industry as operators embrace new business models and digital strategies. MATRIXX is seen as a company at the heart of this transformation.