A new face
MyBaba, a site targeting those looking for parenting tips and advice had loads of interesting content but it just wasn’t attracting an audience.
We carried out a thorough analysis of the site and discovered that although there was plenty of interesting content, it was hidden from site visitors. We stripped the site back and redesigned and rebuilt it so that everything was clear and clean, organised into distinct categories and easy to find (by users and search engines).
MyBaba now offers its visitors a compelling experience, the numbers are climbing and it has been able to attract its first site-wide advertising deal.