Managing Digital Transformation in the Enterprise
NETSCOUT’s visibility in the European market did not do justice to the company’s size, status or ambition. A robust program was required to drive awareness of company brand and its proposition across the region.
By emphasising the Danaher M&A in combination with NETSCOUT’s diverse portfolio of solutions, the Babel PR team was able to implement a pan-European campaign that targeted a CIO audience across different enterprise verticals. Close collaboration with NETSCOUT’s subject matter experts allowed the team to develop informed content to drive industry discussion around digital transformation, IoT, cloud and security. The campaign also addressed the channel, drawing attention to NETSCOUT’s partner program.
The campaign produced immediate results and in the space of six months the company had a significant presence across the UK, France and Germany. NETSCOUT has become an authority on the impact of digital transformation on the enterprise, reaching its target audience with highly focused thought leadership and a stream of well-placed announcements.