How do you generate global coverage for a hidden technology. That was the prospect facing Babel – Nominum, the company behind DNS services for many of the world’s communications service providers wanted to raise their profile.
We convinced Nominum that they already had the raw material available. Instead of recommending expensive alternatives we asked Nominum to interrogate their own data to reveal the extent of a growing security phenomena – amplification attacks. We then pushed that data to media targets around the world.
What resulted was a telephone book sized folder of on-message coverage in national and international business, trade and vertical sector media. It was a major story that hit in every continent and lifted Nominum’s profile considerably.