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Technology PR agency based in London
  • Home
  • Our work
  • Services
    • Analyst Outreach
    • Campaign Audit
    • Campaign Management
    • Communications Training
    • Content Development
    • Events & Conferences
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    • Social Media
    • Strategy & Messaging
    • Web Development
    • MWC PR
  • Sectors
    • Advertising technology
    • B2B
    • Consumer technology
    • Enterprise technology
    • Financial technology
    • Fixed and mobile telecoms
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    • Mobile applications
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Nominum

Home / Projects / Nominum
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  • Team lead: Matt Humphries
  • Email: [email protected]
  • Phone: +44 (0)20 7434 5550
  • Client: Nominum
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Global attack

The challenge:

How do you generate global coverage for a hidden technology. That was the prospect facing Babel – Nominum, the company behind DNS services for many of the world’s communications service providers wanted to raise their profile.

The solution:

We convinced Nominum that they already had the raw material available. Instead of recommending expensive alternatives we asked Nominum to interrogate their own data to reveal the extent of a growing security phenomena – amplification attacks. We then pushed that data to media targets around the world.

The outcome:

What resulted was a telephone book sized folder of on-message coverage in national and international business, trade and vertical sector media. It was a major story that hit in every continent and lifted Nominum’s profile considerably.

was last modified: October 5th, 2016 by Babel

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