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Technology PR agency based in London
  • Home
  • Our work
  • Services
    • Analyst Outreach
    • Campaign Audit
    • Campaign Management
    • Communications Training
    • Content Development
    • Events & Conferences
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    • Media Relations
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    • Social Media
    • Strategy & Messaging
    • Web Development
    • MWC PR
  • Sectors
    • Advertising technology
    • B2B
    • Consumer technology
    • Enterprise technology
    • Financial technology
    • Fixed and mobile telecoms
    • Internet of Things (IoT)
    • Mobile applications
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Philips

Home / Projects / Philips
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  • Team lead: Andrew Eldridge
  • Email: [email protected]
  • Phone: +44 (0)20 7434 5550
  • Client: Philips
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Getting straight to the point

The challenge:

Selling a technology rather than a product or solution can be tricky. That was the problem facing Philips with their ingenious uWand direct pointing technology for SmartTV.

The solution:

We took a sideways look at the problem and decided that, in addition to traditional media outreach, we needed to directly engage via social channels with a niche audience of engineers and C-level executives.

The outcome:

A laser targeted social media campaign has directly resulted in new customer relationships for Philips and the important media regularly call on the company for comment on the development of SmartTV user interfaces.

was last modified: January 19th, 2018 by Babel

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