Getting the scoop
Scoopshot operates in the world of user generated content, in this case photography. For the platform to be effective, it needs buyers and sellers (lots of them).
Babel designed a campaign that would attract both audiences to the platform. We used messages and outlets that would alert amateur and professional photographers to the possibilities and a different set of messages and outlets to get to the buyers.
A range of strong editorial coverage to build brand awareness, encourage uploads from photographers and purchases by major publishers.