Success with Kickstarter
Thingsee is a device designed to make the Internet of Things (IoT) happen quickly. The brief was simple really – make sure the right people know about the Kickstarter campaign so that the company behind Thingsee (Haltian) received the investment it needed.
A simple brief but the reality is that only 26% of technology projects on Kickstarter are successfully funded and only 5% exceed $100,000. We used our contacts to generate top tier media coverage in key titles and encouraged social sharing to ensure the interest was generated.
Thingsee was quickly given an ‘editors pick’ stamp, the funds started rolling in and Thingsee joined the ‘5% club’. We can now expect to see Thingsees rolling off the production line.