Security technology PR
The traditional approach to IT security security PR is to continually press the ‘FUD’ (fear, uncertainty & doubt) button. There’s no doubt that it still has value as an approach – companies are still motivated by FUD but it’s a tactic that needs to be used intelligently and not always in isolation. At Babel, we believe our IT security clients should also be delivering good news. Supplier relationships aren’t that dissimilar to personal relationships and neither of those relationships are going to be lasting if they are based on fear.
We use our knowledge of the sector to find ways to position your company in a positive light. You need to be positioned as a trusted supplier, one that makes sure its customers are aware of the threat environment but which provides products / solutions / consultancy that allow them to sleep at night.
04 May 2018 @ 7:00 am by Daily PR Brief - Fri 05/04/18 - ITK Blog