In a world awash with influencers, the original power players – industry analysts – cannot be forgotten. But with often highly structured processes for engagement, analyst outreach needs to be done properly to achieve results.
Are you eager to change the perception of your company with a particular analyst house? Perhaps you are anxious to prove you deserve a different quadrant position? Or maybe your business has pivoted in some way and you need to ensure that the industry’s advisors understand your new strategy and strengths. These are all briefs that Babel can support with our focused analyst outreach campaigns.
We treat analysts with the same degree of importance we would treat a journalist or any other influencer. We liaise with them directly, maintaining ongoing and personal relationships. Using this approach we are able to align our clients with the analysts’ agenda and research. Consequently, our clients see immediate and tangible results, appearing in relevant industry reports or being featured in analyst blogs. Background briefings are fine, but do they produce results? We focus on meaningful interactions between our clients and the key analysts to deliver results.