What sets us apart is our ability to create tangible results that are directly aligned to our clients’ business objectives. At the outset of any campaign, we conduct a communications audit to assess the current position and perception relative to a company’s stated vision, mission and goals, and relative to its industry competitors. This analysis is used to inform our recommendations and provides significant intelligence on sector influence and targets for use during campaign implementation.
As such, Babel will undertake a critical analysis of the company and its competitor set, in the relevant markets in order to benchmark its relative position and share of voice, the clarity and value of its messaging, and to confirm which reporters and industry analysts are currently the most prolific and influential. In addition we will look to assess current performance versus the competitor set, pinpointing problem areas and highlighting successes.
It is crucial for communicating strategy and vision and building thought leadership to be associated with bigger picture issues. As such, our analysis will also examine the issues resonating with the media and the main trends that shape the market. Where relevant to the brief, we will also conduct additional analysis such as a social media audit or stakeholder audit.