HOW DO YOU GRAB THE MEDIA’S ATTENTION WITH DATA?
Find out from the influencers that matter. Access the event recording here.
About the event
On the morning of 21st January 2020, Babel, the PR and integrated communications agency for brands within the digital economy, hosted a panel discussion and workshop exploring how businesses can present data to journalists – be it organic or third-party data – to help inform news stories and features.
The panelists and guests discussed how the right use of data can drive column inches for brands, stories for content marketing and insight for your business decision making.
The media, and public at large, has an increasing appetite for facts and figures, which adds colour and credence to any sort of content. As such, influencers are always after more numbers – but this data must be robust, stand up to scrutiny and be presented in the right way to resonate with audiences.
At Babel’s event, a panel of experts, key journalists and influencers discussed what the media is looking for when it comes to using data, how companies can find figures to support their stories and content (be it from internal or external sources), and advise on the best way to present it.
From identifying topical issues, to data mining and analysis, content creation and media engagement, Babel has in-depth experience developing effective communication strategies that leverage the power of data. Our team of experts were joined on the panel by:
- Martin Stabe, Data Editor, Financial Times
- Caelainn Barr, Editor, Data Projects, The Guardian
- Lucy Handley, Contributor at CNBC
- Toni Sekinah, Freelance Journalist, Formerly DataIQ
- Tim Bond, Head of Insight and PR at the Data & Marketing Association
- Jenny Mowat, Managing Director at Babel
The event concluded with a speed dating workshop, during which attendees learned how to improve their use of data to deliver more effective media engagement campaigns.