4 Reasons Why You Should Work in Tech PR
If you asked me where I’d be five years ago, the likelihood is I wouldn’t have said I’d be working in technology PR. Some people have the perception that tech, especially B2B, is dry and stagnant. However, they couldn’t be more wrong. We work in one of the fastest growing industries, serving clients that are innovating in consumer electronics, cybersecurity, adtech, ecommerce, mobile, IoT, fintech, software, communication, the list goes on. Behind each and every company – whether a tech giant or disruptive start up – there’s a story to unearth and tell.
I joined Babel fresh out of university without knowing a lot about technology. I’d always been interested in how it works but I certainly didn’t know LTE and OTT from ISP and SDE. Fast forward three years and, thanks to my role at Babel, a London-based technology PR agency, I now have an appreciation of the technical workings behind sending a Whatsapp from my iPhone, FaceTiming my friends across the globe, or asking Alexa what the weather is like.
I’ve been lucky enough to trial and launch new products in Europe, the US and even Canada, travel to various locations across the continent to attend shows, and even work with an ethical hacker. I’ve learnt an awful lot, it’s been a real eye opener and it’s certainly been exciting.
Still not convinced? Here are four reasons why tech PR is a rewarding career path:
Tech is a hot topic and impacts your everyday life
Firstly, technology is one of the most talked about topics in the world. It touches every single aspect of our lives. Facebook, Netflix, Google and Amazon may dominate the tech agenda but smaller, less known companies are also making a difference. From 3D printing rockets and inventing pizza-making robots to launching social networks to reduce food waste and developing nanotechnology to clean up pollution, there is so much going on this space.
Effective PR campaigns can help bring these stories to life and get a company’s message out there and heard by the people that matter. Working behind the scenes to make this happen means you’ll often be among the first to hear about new ideas, innovations and products.
Tech gives you the opportunity to work in a fast-paced environment
For some of us, it’s difficult to imagine a life without Netflix, Amazon or Apple. A decade ago, there was no iPhone to order an Uber, scroll through Instagram or find that restaurant on Google Maps. Spotify launched in 2008, Apple only released its first iPad in 2010 and 4G wasn’t available on all smartphones until 2011. My point here is that in the last ten years, we’ve seen incredible innovation in technology and, with the arrival of artificial intelligence, VR and AR, it’s likely that we’ll see dramatic advances in the next decade.
Working in technology PR means that you’ll never stop expanding your knowledge of the sector, so you’ll need to learn to think on your feet and pick up new concepts quickly. Quick career progression in PR relies on constant learning and discovering new ways to build narratives and engage your target audience. There are opportunities to advance rapidly, with many agencies having clear career paths, supported by training and mentoring.
No two days are the same
If you ask anyone working in PR, I’m sure they’ll tell you there’s no such thing as a ‘typical day.’ Technology PR is no exception. As the lines between marketing, advertising and PR continue to blur, today’s tech PR professional has become skilled in a range of areas. One day you’ll find yourself on the phone pitching a story to journalists or managing a client’s social media accounts, and the next you’ll be researching a prospect’s industry and market, writing blog posts, website copy or contributed articles. The very nature of the job means you’re often working on multiple projects at once. This variety is something I’ve found to be extremely gratifying.
Tech PR is social
I’m not talking about social media here, although, it’s obviously a very important tool for PRs in today’s digital era. Us PR professionals are a social bunch. Events, meet-ups and networking are all part of our calendar. However, it’s not just about building rapport with your colleagues. Developing relationships with journalists is a crucial part of our job. Editorial teams like to talk to real people and have interests outside of their work so if you’re a people person like me, tech PR is probably the job for you.
Does this sound like your cup of tea? Are you ticking all the boxes? If so, head over to our careers page and find out what job opportunities we have available.