Is your brand being
recommended by AI?
Traditional search is over. Today, buyers don't search for links, they ask AI for answers. 94% of B2B buyers now include AI in their purchase journeys, and it's already deciding who makes the shortlist before a human ever speaks to your sales team.
While you're reading this, a competitor may already be the brand ChatGPT recommends instead of you.
B2B decision-makers surveyed
AI platforms audited
Markets Audited
Two kinds of availability. One decides if you make the shortlist.
87% of buyers still choose brands they recognise. But AI search doesn't care about reputation, it cares about data. If your brand messaging is fragmented, gated behind forms, or drowning in the sea of sameness, the AI will simply ignore you, or worse, misrepresent your brand. The Mental Av-AI-lability Index maps B2B tech brands across two axes, mental availability with human buyers and algorithmic availability with AI platforms, into four quadrants.
Of enterprise purchases now use AI to evaluate vendors
Of buyers discovering a new vendor used an AI tool to find it
Sleeping Giants
High human recall, low AI recommendation.
Titans
High human recall, high AI recommendation.
The Untapped
Low human recall, low AI recommendation.
Algorithmic Disruptors
Low human recall, high AI recommendation.
What's included in your AI Visibility Audit?
We don't test the average ChatGPT session. Every audit is built around your buyer's own AI experience. Our team maps your entire digital footprint to see whether your content is confusing the machines or converting them, and because large language models cite people as readily as they cite brands, we audit your thought leaders too.
Your GEO Baseline Scorecard
You can't improve what you haven't measured. Your baseline scorecard shows your brand's differentiation, quality, extractability, citability and currency, not just how many times a random user was shown your name.
Content Readiness
We analyse your entire content estate to find the specific gaps and opportunities already sitting in your library.
Stakeholder Mapping
We don't just look at what the average user sees. We simulate the unique context and criteria of your actual buying committee.
Thought Leaders Impact
Your brand is more than a name, it's the people behind it. We analyse how your thought leaders show up in the conversations that matter.
Ready to see how you compare?Your results are reviewed personally, one on one.
See how it worksFrom discovery call to delivery
Nothing about your AI Visibility Audit is automated or off the shelf. Here's exactly what to expect.
Discovery Call
A short call to understand your brand, your buyers and your goals, and flag any wider opportunities beyond the audit itself.
Your Quote
We scope the work to your sector and digital footprint, then send a clear, fixed quote.
Contract & Invoice
Once you're happy to proceed, we send over the contract and the invoice.
Work Commences
Our team gets to work analysing your brand's AI footprint, in the context of your buyers, not the average user.
Who needs this audit?
This audit isn't for everyone. It's designed specifically for:
'The Babel team has played a key role during a transformative period for Paragon as we drive diversification and growth in the UK and internationally.'
Meet Ash
A creative B2B tech & telco marketing and PR specialist who helps B2B brands stand out from the crowd. With global experience and a mini-MBA in marketing, Ash works in partnership with our clients to enhance their overall brand positioning and targeting, executing tactical campaigns that generate long-tail demand.
Meet the rest of the team →Brave brands need a braver agency
At Babel, we don't just theorise about Generative Engine Optimisation. We tore our own strategy apart, ran the prompts, and analysed the dark matter of AI attribution to see exactly how algorithms decide who wins. We know exactly what the machine is looking for, and how to help you align your story to it.
Deep sector intel
Nearly twenty years immersed in B2B tech, telecoms and cybersecurity, and still insatiably curious.
Integrated execution
PR, brand, content and demand generation working as one connected function, not separate teams pulling in different directions.
B-Corp certified
An employee-owned agency built on the same brave principles and independent spirit that we help our clients weave into their own brand narratives.
Still guessing how the algorithms see you?Find out for certain.
Book A Discovery Call
'Babel are everything you'd want from a PR & Marketing agency: responsive, motivated, full of ideas, and willing to take quick changes of direction without breaking sweat. I wouldn't hesitate to work with them again, and would recommend them to anyone looking for a PR partner who truly delivers.'
The Mental Av-AI-lability Matrix
Back2Brave sat down with Andrew White, CEO and Co-Founder of Sapio Research, Babel's research partner, to unpick how B2B brands are being discovered and selected, and where the white space is in an industry sea of sameness.
Let's talk about your AI visibility
Complete the form below and our team will be in touch to arrange your discovery call, no cost, no obligation, just a conversation about where you stand.
'As a global organisation, it is imperative that we partner with an agency who can cover the ground at speed. Babel's network of agency partners is designed to flex to accommodate our needs, applying focus in the right markets, in the right language, at the right time.'
Frequently asked questions
What is an AI Visibility Audit?
It's a personalised assessment of how Claude, ChatGPT, Gemini and Perplexity currently describe, rank and recommend your brand, benchmarked against Babel's Mental Av-AI-lability Index research into 400 B2B decision-makers.
Which AI platforms do you test?
We run structured prompts across Claude, ChatGPT, Gemini and Perplexity, the four platforms covered in our Mental Av-AI-lability Index research, across both UK and US markets.
How is this different to just asking ChatGPT myself?
The average ChatGPT session reflects a generic user, not your buyer. We test prompts that mirror your specific buyer's context and AI experience, then map your entire digital footprint, including your thought leaders, since large language models cite people as readily as they cite brands.
How much does the audit cost?
Audits start from £3,900, scoped to your brand's sector and digital footprint. We'll confirm your exact quote after a short discovery call.
What happens after I submit the form?
A member of our team will be in touch to arrange your discovery call. From there, we'll send a fixed quote, and once that's approved and the contract's signed, we get to work.
How long does the audit take to complete?
Turnaround depends on the scope of your brand's digital footprint. We'll confirm exact timing during your discovery call, once we understand what's involved.
