BESPOKE MEDIA ANALYSIS

Providing the intelligence to drive campaign strategy and tactics
RUMA – AN ANALYSIS TOOL TO DELIVER TRUE INSIGHT

We don’t rely on simply adding up the numbers. We’ve developed our own media analysis software platform specifically designed to understand media impact in this digital age. Babel’s RUMA web application gathers, amalgamates and analyses ranking news from search engine results pages.

What does RUMA do ?

The 21st century digital economy is significantly influenced by digital search. In some ways, if a company’s news isn’t ranking in search engines, it might as well not exist. RUMA helps us to understand what news is ranking in search engine results, which media sources and domains are likely to deliver ranking results and what we need to do to get your results ranking highly.

Imports, organises and analyses data for multiple news searches quickly and easily.

Gather geo-specific search data. RUMA allows us to replicate the search experience anywhere in the world

Simultaneously searches multiple media domains for mentions of the same search term/s.

Compares ranking news for multiple companies. Finds gaps in coverage and new targets.

Analyses the results with multiple charting options to deliver the reliable intelligence we need.

Allows us to download bulk data for further human analysis and delivers charts for insertion into presentations.

Let us know how we can help

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