Fintech PR and communications
Seismic shifts in financial services regulation across the world, combined with the always-on race for innovation and disruption, are changing the fintech and financial services landscape at breakneck speed. Today’s explorers are vying for the chance to be tomorrow’s empire builders, but fintech businesses need to work smarter than ever to gain and defend their place in this increasingly crowded and fragmented ecosystem.
At Babel, we have years of proven experience and a fiery passion for the world of fintech and financial services, enabling us to create, perfect and deploy effective strategies and tactics for fintech businesses. We enable clients, from early-stage all the way to super-scaler, to supercharge their brand visibility, build their reputation, and accelerate their go-to-market roadmaps.
Whether you and your business work in payments, core banking systems and BaaS, open banking, transaction data intelligence, fraud prevention, treasury management, regtech, or insurtech, we can help you navigate your key spheres of influence – media, journalists, analysts, investors, employees, and regulators.
FINTECH PR THAT CUTS OVER THE HYPE AND ABOVE THE NOISE
Babel has the deep fintech expertise and understanding to help you build and deploy effective strategic communications plans. Our team offers seamless support from day one - strategic messaging and brand positioning, media and analyst relations, thought leadership, company announcements, content marketing, social media, crisis communications, paid media or events – we help you distinguish your brand and engage meaningfully with your key audiences.
FINTECH PR WITH DEMONSTRABLE RESULTS
PR is not a vanity exercise, but a critical business function which can drive direct impact to the P&L: we’re proud to support our clients’ PR pros and CMOs to demonstrate results to their CEOs and CFOs. Measuring results in fintech Public Relations and fintech Analyst Relations is both art and science, but at Babel we’re both poets and engineers: we use industry leading analytical tools to measure and interpret SOV (share of voice), SoS (share of search), engagement, sentiment, website traffic, as well as the all important sales leads and more. We understand your fast paced market, and can move at the same speed.
From the Babel Fintech PR team