BESPOKE MEDIA ANALYSIS
RUMA – AN ANALYSIS TOOL TO DELIVER TRUE INSIGHT
We don’t rely on simply adding up the numbers. We’ve developed our own media analysis software platform specifically designed to understand media impact in this digital age. Babel’s RUMA web application gathers, amalgamates and analyses ranking news from search engine results pages.
What does RUMA do ?
The 21st century digital economy is significantly influenced by digital search. In some ways, if a company’s news isn’t ranking in search engines, it might as well not exist. RUMA helps us to understand what news is ranking in search engine results, which media sources and domains are likely to deliver ranking results and what we need to do to get your results ranking highly.