The Babel Blog
Three key takeaways from Babel’s latest AR whitepaper
According to Babel’s latest B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-makers relying on them for influencing and making purchasing decisions. As I’ve previously referred to them, analysts are the original influencers. However, understanding analysts’ role within their specific industries, and […]
Sew far, sew good: will Threads disrupt the “Big Five”?
Since its 100 million downloads in the first five days of its launch on the 6th of July, Thread’s positive spotlight as the fastest-growing social media site has dimmed somewhat. The established “Big Five” worldwide social networking sites (Facebook, Instagram, TikTok, Snapchat, and Twitter) were looking due for a shake-up after the success of the […]
Another jam-packed July: An insight into our clients’ July coverage
Despite the summer months ongoing and ‘vacation-mode’ pending, the Babel team has worked hard to ensure their clients’ coverage was as busy as ever. Here is just a glimpse of some of the coverage we secured this month… Improving soil could keep world within 1.5°C heating target With ‘Just Stop Oil’ campaigns dominating the headlines […]
Elon’s X era, cosmetic crisis, changes for BT and soil health – The July News Digest
As we transition into August, we find ourselves at the very “peak” of British summer – when one minute it’s hot and the next…it’s pouring. The weather clearly likes to keep us on our toes, much like our beloved tech world. As I mentioned in June’s blog, summer is theoretically a quieter period, also characterised as silly […]
The stage has been set for Connected Britain – 3 tips for maximising media coverage from the show
With less than two months to go until Connected Britain, the marquee event for Britain’s digital infrastructure players, the past week seems to have set the stage for the show, with a flurry of news regarding government investment and independent reports on the prospects for the broadband industry. The government has proposed a £160 million investment into a […]
