The Babel Blog
MWC – Analysts, Journalists and (frantic) Activity
As a specialist technology PR agency with a long history representing companies at Mobile World Congress, the telecoms industry’s annual shindig in Barcelona, we are always being asked how the event should be best exploited from a communications perspective. It’s a good question – the investment in time and money required to exhibit at the […]
The Importance of Workplace Training and Development
Babel achieves the highest number of PRCA CPD points for the second year in a row! At Babel, we value training very highly and understand how important it is to continue developing professional and personal skills, no matter how senior or junior a member of staff may be. So highly in fact, that it is […]
MWC 2023 in numbers
MWC is fast approaching, with 1,600+ companies registered to attend this year. Check out this infographic from Babel’s dedicated telecoms PR team, that illustrates some key exhibitor stats. What exhibitors say their interests are – ‘5G’ and ‘IoT’ lead the way but every sub-sector of mobile is represented. The number of exhibitors per Fira hall […]
Why the ‘trust factor’ in B2B buying will gain momentum in 2023
It is less than a month since San-Francisco firm OpenAI announced the launch of chatbot ‘ChatGPT’. Heralded by the firm as “the latest step in OpenAI’s iterative deployment of increasingly safe and useful AI systems”, within days more than a million people had tried the bot. In what turned out to be one of the […]
Technology sector predictions 2023
Following on from our PR sector predictions for next year, it’s time to look ahead to our other great passion – the world of technology. We asked our industry experts to put their names to some predictions for where the technology sector is headed next year, so read on to find out what they think, […]
