The Babel Blog
How to hijack the news
How do you hijack the news exactly? News hijacking is the bread and butter of many B2B tech PR campaigns. That’s true for cybersecurity, telecommunications, fintech, enterprise tech, and honestly, pretty much everything else. A news story breaks – maybe another consumer brand hit by a crippling security breach (hopefully not, but that’s a likely […]
Summer is the time to be proactive, not park thought leadership
We’ve all been there. The pace slows. Inboxes quiet. Meetings get postponed. Across the tech and telecoms world, a familiar refrain kicks in for comms teams: “Let’s park that for now.” But for successful organisations, this mindset is a mistake. When everyone else pauses, that’s your chance to drive thought leadership, making your PR campaign […]
Infosec Europe 2025 Recap: Essential Insights for Cybersecurity Marketing & PR Pros
Discover the biggest trends from Infosecurity Europe 2025, including quantum computing, AI, and ransomware. Get essential insights for cybersecurity marketing & comms professionals from Babel PR's expert recap.
How to keep thought leadership real in the age of Gen AI
Is this just another article written by GenAI? Yes and no. Yes, I’ve used GenAI a bit to polish the content of this article, but no in that the vast majority of the content, and most importantly, the opinion comes from yours truly. In the industry of PR and media, we are seeing more and […]
Balance, burnout, and how breaks can (and can’t) help reset the scales
After passing the three-year mark at Babel this year (time flies), I was able to enjoy one of our best (and more unique) company benefits – a month’s paid sabbatical. With Mental Health Awareness Month coming to a close, it felt like a good time to reflect on work, life, the ever-tricky balance between the […]
