CONTENT EVERYWHERE? UNIQUENESS NOWHERE. A COMMUNICATIONS CONUNDRUM POSED BY IBC22
IBC 2022 was now nearly a month ago. While some poor souls might still be in the queue at Schiphol, I’ve had a bit of time to reflect on my experience of the biggest broadcast sh
Meet ‘RIC’ – the newest player in B2B telecoms PR
The world of telecoms is full of acronyms, abbreviations and jargon. In my four years at Babel I’ve managed to get my head around a decent amount of it, but I’d be lying if I s
Four years at Babel: Some favourite things
This month marks four years at Babel for me. It’s crazy to take a step back and think it’s been an entire Olympiad since I was applying, or that I’ve now done the equivalent
What Squid Game does to your network, and why you should care (or not)
Okay, hands up, who had ‘South Korean survival drama where people get murdered for losing at children’s games’ in the most-watched Netflix show sweepstakes? When Netflix firs
Three myths about media briefings
Media briefings are one of the most important ways to get your message out. They provide the forum to go beyond what’s written in a press release, explain your views on bigger in
5G PR – Full steam ahead or full of hot air?
So here we are. Apple has jumped onboard the 5G hype train. Often the conductors of the mobile landscape, Apple had waited behind its rivals before finally launching the iPhone 12
How have live sports and sports broadcast had to adjust to covid-19; what’s the future of sports broadcast?
In the early months of lockdown, the same episode of Four in a Bed was repeated so often across Channel 4’s family of channels that I could recite it word-perfect. So, I’m sure
Joe Exotic is Netflix’s Tiger King, but Carole Baskin is the SEO Queen
Before we start, have you seen Tiger King on Netflix? If you have, great. HOW insane is that series!? If you haven’t, then I’m willing to sacrifice our dwell time (more on that
“MWC is not the destination, it’s a stopping point on your journey”
[vc_row][vc_column][vc_column_text]Forbes, RCR Wireless, Comms Business and IDC share their thoughts on the telecoms trade show during Babel’s MWC panel event. It’s that time o
News hijacking: our approach to executing this key PR tactic
Issues jumping, or ‘news hijacking’ as it’s sometimes referred to, is an age-old PR tactic that helps clients’ stories and messages cut through the noise by providing immed