PR, Marketing and Communications Predictions 2025
Prediction season is nearly over. Our team has been busy securing coverage and creating content for our clients on the key trends and predictions in their respective industries ove
My PR Journey: From Graduate Account Executive to CEO
Continuing our founders and leaders series, we have none other than our CEO, Jenny Mowat. Read on to learn about Jenny’s journey in the PR industry, from a graduate account e
“Don’t believe the hype!” – in the case of AI, we should start to
This week some of the Babel team have headed to the Mobile World Conference (MWC), supporting clients and securing media briefings at the huge telco event in Barcelona. It’s no s
Mobile World Congress Influencer Relations 2024 – Q&A
With just under 3 weeks to go until MWC, your MWC communications activities will be well underway and it should just be the case of finessing your messaging, securing those last-mi
The Power of Paid Media
Paid media – an external marketing activity that involves payment for coverage and exposure, such as pay-per-click (PPC) advertising, sponsored articles, videos and whitepapers,
Telecom operators demand justice, ransomware payments must die and X wants to be your bank account – The October Tech Digest
Greetings fellow tech enthusiasts! We are entering the season of hot water bottles (I sleep with one every night!), autumnal leaves, roasts, and Thanksgiving preparations. With the
Casino chaos, Apple opens up to open banking and Huawei creating clouds for Sky – The September tech news digest
Autumn is officially upon us! The pumpkin spice teas and lattes are brewing, the first leaves are starting to fall and the sweet smell of rain is filling the air. As the transition
Elon’s X era, cosmetic crisis, changes for BT and soil health – The July News Digest
As we transition into August, we find ourselves at the very “peak” of British summer – when one minute it’s hot and the next…it’s pouring. The weather clearly likes
The power of communication in media relations
In an ever-changing PR industry, one thing that will never change is the importance of media relations. Everything we do, whether you’re selling in a new piece of research for
MOVEit madness continues, Meta’s new baby and big moves for 5G – The June Tech Digest
As the PR world puts it, we find ourselves in the kick-off of silly season – the temperatures are up, offices are maxing their aircon, and people are either on leave or fanni