Three key takeaways from Babel’s latest AR whitepaper
According to Babel’s latest B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-ma
Sew far, sew good: will Threads disrupt the “Big Five”?
Since its 100 million downloads in the first five days of its launch on the 6th of July, Thread’s positive spotlight as the fastest-growing social media site has dimmed somew
The stage has been set for Connected Britain – 3 tips for maximising media coverage from the show
With less than two months to go until Connected Britain, the marquee event for Britain’s digital infrastructure players, the past week seems to have set the stage for the sh
The power of communication in media relations
In an ever-changing PR industry, one thing that will never change is the importance of media relations. Everything we do, whether you’re selling in a new piece of research for
AI in PR – will our kids be able to follow our career paths? I asked mine to find out
I won’t reveal the exact year that I did my work experience while at school, but you can probably guess that the words “Twitter” and “Facebook” were mere figments in the
The role of security research and threat intelligence in cybersecurity PR
Hacking once existed only in the shadows, but due to the sheer volume of cyber-attacks, it’s forced its way into the mainstream business and news agenda. Despite its prominence i
Communicating impact in tech: why your messages must map against resilience
Business resilience (BR), according to McKinsey, ranks as one of the highest priorities for CEOs in 2023. Grappling with the manifold challenges presented by the current business c
Now is the time for Satellite Internet companies to put their PR plans into orbit
Over the past year, the development of non-terrestrial networks (NTNs) – also referred to as ‘satellite internet networks’ or ‘satcomms’ – has been one of the h
AI Evolution In All Of Its Sizes
Artificial intelligence, or AI, is a term that gets thrown around a lot, but what actually is it? Strictly speaking, AI is the simulation of human intelligence functions by machine
MWC – Analysts, Journalists and (frantic) Activity
As a specialist technology PR agency with a long history representing companies at Mobile World Congress, the telecoms industry’s annual shindig in Barcelona, we are always being