Increasing visibility on LinkedIn
Pay360 by Capita is the UK’s largest independent payments provider, enabling public and private sector businesses to offer seamless payment experiences from card, digital, omnichannel, telephone and mobile.
Pay360’s challenge was twofold. It needed to raise the profile of managing director, Stephen Ferry, on LinkedIn and position him as a thought leader within the fintech industry, while also increasing the visibility of Pay360’s own LinkedIn page.
Babel developed a LinkedIn strategy comprising two LinkedIn posts per week and one LinkedIn article per month, focusing on key industry themes. Posts were split between Stephen and Pay360’s LinkedIn pages.
To kickstart the campaign, Babel arranged a content sourcing call with Stephen to understand the industry topics he was passionate about, that were also relevant to Pay360’s audience. Babel then identified key themes and created an editorial calendar for six months with engaging posts and blogs hooking onto topical news, issues and events, such as FinTech Week London, to bring them to life.
With a regular cadence of social posts each week, we saw an increase in engagement in Stephen Ferry’s own content, whereas previously he only generated traction through liking and sharing other people’s posts. It demonstrated to his followers his industry knowledge and helped position Stephen as a thought leader within the fintech and finance sectors.
For Pay360, the weekly cadence of social posts created regular engagement with its LinkedIn community.
September 1, 2022