Connecting telcos with the circular economy
TXO is the world’s leading provider of critical telecom network hardware and asset management services. They wanted to be a thought leader on, and to encourage telecom operators to join the circular economy, to reuse and recycle existing network equipment.
Babel worked with TXO System to develop and commission research into telecom operators’ views on the circular economy, and how they are currently and plan to access it in the future. The data informed a whitepaper on this topic, along with a press release to drive media engagement. Babel developed the survey questions, whitepaper content and design, and the press release.
Babel and TXO developed a groundbreaking whitepaper about the role of the circular economy in telecoms. It revealed that telcos consider the circular economy to be crucial for their business, but that a lot of work had to be done before they are fully utilising its potential. The whitepaper has generated inbounds to TXO in addition to hundreds of downloads. Babel secured widespread news media coverage across the telecoms sector with the research data, in addition to more in-depth opinion pieces and a podcast interview.
September 1, 2022