The European Union Artificial Intelligence Act

Babel webinar

Implications for the technology sector

Held at 1400 GMT, Tuesday 21st February 2023

Artificial Intelligence (AI) - the simulation of human intelligence processes by machines - is having a growing impact on our lives. While the technology has the potential for good, fears have been raised that it presents significant risks to people’s rights and well-being. The European Union (EU) is set to create the world's first broad standards for regulating or banning certain uses of AI. The AI Act will establish a framework for assessing the relative risk of different kinds of AI systems. The European Parliament is expected to vote on the draft by the end of March 2023, with a view to adopting the Act by the end of 2023. The Act will extend to providers and users outside the EU where the output is used in the region. In this webinar AI experts examined the potential impact of the Act on consumers, businesses and technology vendors.

Topics under discussion included:

  • The type of technologies most likely to be impacted by the EU Act;
  • Why the time has come for greater regulation of AI;
  • The global impact of an EU Act;
  • The enforcement challenges of an EU Act;
  • The potential impact on companies developing AI technologies.

Jane Finlayson-Brown,
Partner, Allen & Overy


Jane is a partner in Allen & Overy’s Tech and Data practice, specialising in digital and data rich transactional and advisory work.

Jane’s transactional practice includes helping clients with transformational digitalisation projects that often have the use of data at their core but which often also involve the implementation of new technologies or processes. She also advises companies on the use of data in the provision of consumer and business products, including on issues relating to repurposing of data and AI.

Jane has been advising various businesses on the upcoming European Union AI Act as well as on the approach to AI in the UK.

Matt Kusner

Matt Kusner
Associate Professor in Machine Learning, University College London

Matt is an associate professor in machine learning at University College London. His work aims to design simple machine learning models tailored to the constraints of the problem at hand.

After getting his PhD in Computer Science from Washington University in St. Louis in 2016, Matt was a part of the first cohort of research fellows at the Alan Turing Institute in London, UK’s National Institute for Data Science and Artificial Intelligence. Before joining UCL, he was an associate professor at the University of Oxford and tutorial fellow at Jesus College.

Simon Coughlin

Simon Coughlin
Director, Babel


Simon is a B2B technology comms expert with more than 16 years experience in the PR industry. As a member of the Babel management team he oversees our work with a number of clients, having a passion for gaining quality media coverage and helping technology brands meet their growth objectives.

As a former journalist, Simon has a thorough understanding of English-language international, national and trade media with particular knowledge of tech, cybersecurity, fintech, retail and business media. Simon is a PRCA B2B group committee member.

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