Babel appointed UK comms agency for Dashlane

Dashlane, one of the world’s most trusted digital security companies, has appointed Babel as its UK agency of record, tasked with building local market awareness for the fast-growing company.

Established in 2011, Dashlane is changing the way people live on the internet. Today, most individuals have around 100 online accounts – whether that’s email, social media, transport apps, takeaway apps and much more. Setting up individual passwords for each account can be a nightmare to remember and, if these passwords are not strong enough, can be easily hacked.

Dashlane simplifies and secures individuals’ digital identities and protects users’ personal information that lives online. The company’s password manager app, which automatically fills and stores passwords, personal data and payment details, is trusted by more than 10 million people in 180 countries. What’s more, the company can provide businesses and consumers alike with a view of their online security and clear, actionable steps to improve it.

After a competitive pitch process, Babel was selected as a result of its expertise in cybersecurity, its strategic mindset and its creative, proactive and intelligent approach to influencer relations. Babel will work alongside established PR teams in Europe and the US, coordinating on strategy for company news and narratives, as well as local market execution on media relations, content development and event support.

Ryan Merchant, Senior Marketing Manager, Dashlane commented: “The cybersecurity industry has previously had a bad reputation for focusing too much on the negatives. We needed a thoughtful and creative communications agency to help tell our story to the UK market in a positive, engaging and empowering way. Babel instantly stood out as having genuine passion, demonstrable experience in cybersecurity and a flair for influencer relations. And the results achieved so far are a testament to Babel’s quick thinking and creativity.”

Ian Hood, CEO at Babel added: “Dashlane is a company that is able to relate to and empathise with the struggles that consumers and businesses face today in the online world. We’re excited to help the company tell its story to the UK market and be a part of its impressive and continued growth globally.”