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MWC: How to Maximise ROI
Maximising your company’s presence at Mobile World Congress 2025 requires more than just showing up. To truly drive ROI, aligning your PR and marketing strategies is crucial.
This webinar discusses how to integrate these efforts to ensure your messaging cuts through the noise and delivers lasting impact before, during, and after MWC.
Webinars - interviews with influencers
Who's talking about cybersecurity
Winning the battle for B2B brand awareness budget
How will analysts Influence MWC 2024?
Are we all suffering from data fatigue in tech PR and marketing?
Making the most of Infosecurity Europe 2023
IBC 2023: How to maximise media & analyst interest
Cracking the code of tech analyst relations
Navigating the Fintech Landscape in 2023
Women in Technology - Assessing the tech industry’s efforts to empower women
The European Artificial Intelligence Act - Implications for the technology sector
Cybersecurity 2023 - Resilience, reliance and rising threats
Generating coverage at MWC 2023 - with Light Reading, Fierce Wireless & TechInformed
Telecoms PR trends - with Ray Le Maistre, Editorial Director, TelecomTV
How greentech firms can make themselves heard in the year of COP26
Retail Trends - with Luke Tugby, Editor, Retail Week
Whitepapers - longer reads and tips & tricks
Podcasts - from the Digital Communicators
Susie Evershed, Corporate Communications at Secureworks,
Video:
Audio:
Audio:
Nadine Hawkins, Editor Capacity Media
Philip Benton, Principal Fintech Analyst, Omdia
Raf de Kimpe, CEO Fintech Week London
Vivien Boche, corporate influencer and B2B TikTok advocate
David Linthicum, internationally recognised cloud computing & AI pioneer
Miya Knights, retail technology expert
Hannah Duncan, fintech journalist
Winning the battle for B2B brand awareness budget
Teresa Cottam, chief analyst at Omnisperience
Dr Sarah-Jayne Gratton, award-winning technology evangelist
Shelly Kramer, MD and principal analyst - theCUBE Research
Christina Trampota, tech industry leader and B2B influencer
Kamales Lardi, digital and business transformation leader
Eric Siegel, machine learning expert
Cyril Coste, Chief Digital Officer, Digital and Growth - tech trends in 2024
Rob Chambers and Kerry Merritt from Total Telecom preview Connected Britain 2023
Eugina Jordan, CMO of Telecom Infra Project (TIP) on improving diversity in the Telecoms industry
Startups and funding with Lisa Bader, CMO of Enveil
Moving from an in-house role to an agency
Andrew Bruce Smith, Chair of CIPR's AI in PR group and digital comms consultant
Konstantin Vinogradov, General Partner at Runa Capital
Derek Weeks, Author, CMO, and co-founder of the world's largest DevOps community, on how companies can harness community-led marketing
The EU Artificial Intelligence Act - the implications for the tech sector with Jane Finlayson-Brown of Allen & Overy and Matt Kusner of University College London
National Apprenticeship Week with PRCA Head of Apprenticeships, Stephanie Umebuani, and Babel apprentice Lauren O'Harrow
Robin Smith, research specialist at Censuswide
The Babel Cybersecurity 2023 webinar
John Leonard, Research Director, Computing
Armando Samayoa, Télécoms Sans Frontières
Cristina Criddle, technology reporter, Financial Times
Jessica Haworth, journalist, The Daily Swig
Beatrice Askaner, CMO, Leapwork
Martyn Landi, Technology Correspondent, PA Media
Starting in the PR industry
Shelli Zargary, the Marketing Content and Strategy Manager at GenCell - Earth Day
Christine Hall, TechCrunch reporter focusing on start-ups
A focus on International Woman's Day
Eleanor Dallaway, Editorial Director, InfoSecurity Magazine
Kate O'Flaherty, freelance journalist, cybersecurity
Scott Bicheno, Editor, Telecoms.com
Cecile Bussy, Freelance journalist (Sifted, Financial Times Group)
Chloe Rigby, Editor, Internet Retailing
Joe O'Halloran, Networking Editor, Computer Weekly
Geoff Ho, Business Editor, Daily Express & Sunday Express
Cybersecurity discussion with Orange Cyberdefense's Stuart Reed
Virtual media roundtables
How has media relations changed since the pandemic