In this episode, Demand Genius founder Tom Rudnai, reveals to Babel's Ash Lockett why B2B brands must stop treating AI like traditional SEO. To succeed at Generative Engine Optimisation (GEO), marketers must provide genuine information gain through unique perspectives, while clearing outdated 'content debt' to ensure AI accurately understands and recommends their B2B tech brand.
Tom Rudnai (LinkedIn)
Ash Lockett (LinkedIn)
A creative B2B tech & telco marketing and PR specialist who helps B2B brands stand out from the crowd. With global experience and a mini-MBA in marketing, Ash works in partnership with our clients to enhance their overall brand positioning and targeting, executing tactical campaigns that generate long-tail demand.
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