35% Carers
Over a third of our team have primary or secondary caring responsibilities, so we shape work around real lives, not rigid expectations.
Our Values
People, Purpose, Planet
People
We Back Your Brave
This isn’t just a promise to our clients. It’s how we build our culture, support our people, and take responsibility for our impact on the world around us. Bravery thrives when people feel supported, represented and trusted.
Bring your brave
Our People
Looking after our people means creating an environment where ambition feels safe, where different perspectives are welcomed, and where life outside of work is respected.
We’re proud to be:
▸ An Employee-owned Trust
▸ B Corp accredited, Small Green Business certified, and an active Ecologi partner
▸ A business that invests in wellbeing, flexibility and fair pay
▸ A workplace designed to support diversity and back people at different stages of life and career
When people feel backed, they show up braver for each other and for our clients.
People first. Always.
We Care
Paid Wellbeing Time
Our people receive paid wellbeing time off when it’s needed most, whether that’s to support someone else or to take care of themselves.
Living Wage Accredited
We’re one of 15,000 Living Wage employers, with graduate entry salaries rising to £27,727 plus a 5% performance bonus.
Flexible by Design
We continue to evolve flexible working practices, including hybrid working and opportunities to work abroad.
Accredited for Change
We’re one of just 50 UK organisations selected for the Women in the Workplace: Pregnant Then Screwed Accreditation pilot, funded by the Department of Health and Social Care.
Mental Health Support
Two qualified Mental Health First Aiders are always on hand to guide and support the team.
Different backgrounds. Shared ambition.
We Are Different
13%
grew up outside of the UK.
26%
are aged under 25.
13%
are aged over 40.
26%
of our team are new or expectant parents.
13%
work part-time.
65%
identify as female.
Purpose
Employee-owned. People-led.
Babel is majority employee-owned through an Employee Ownership Trust (EOT).
That means our people have a real stake in the agency’s future and a shared responsibility in our growth.
Employee ownership keeps us:
▸ Focused on long-term value, not short-term wins
▸ Selective about the clients and partners we work with
▸ Accountable for the culture we build and the standards we uphold
We actively choose to work with organisations that align with our values around environmental sustainability, ethical practice and social responsibility.
Beyond our day-to-day work, we’re proud of our long-standing commitment to causes that matter:
▸ Over 1,200 hours volunteered supporting Télécoms Sans Frontières, helping reconnect communities in humanitarian crises across 80+ countries
▸ Ongoing backing of environmental and disaster relief charities
▸ Matched employee fundraising initiatives
This is what it looks like when people, purpose and planet come before profit.
Planet
Making Brave Choices
As a B Corp-certified business, we hold ourselves to high standards, balancing commercial ambition with integrity, inclusion and long-term impact.
Our environmental commitments include:
▸ A long-term partnership with Ecologi, funding tree planting and carbon avoidance projects worldwide
▸ Annual carbon footprint monitoring with Green Small Business, with clear reduction targets year-on-year
▸ Over 15 years of responsible waste and recycling practices, supporting social impact projects globally
▸ Sustainable suppliers and everyday choices that prioritise fairness, reuse and reduced waste
We regularly review and publish our Environmental Policy to ensure accountability and to keep raising the bar.
From planet repair and sustainability initiatives to employee-led DE&I action, we create an environment where people feel safe to challenge, collaborate and bring their bravest ideas to the table.