The Babel Blog
Global vs. Hub-and-Spoke PR: What’s Right for Your Brand and Market Needs?
Looking to expand into new markets? Looking for an agency partner to support your endeavours? You might find yourself having to make the choice between selecting a global agency or one that offers a hub and spoke model. But how do you know which one is right for your business?
Stress Awareness Month: How Comms Leaders Can Reduce Team Burnout
Back when I was an anxious Account Exec at a PR agency, we used to hear the expression “It’s PR, not ER” – a phrase we clung to as we tried to soothe our thudding hearts when the coverage didn’t land. I get it – we don’t operate under life-threatening conditions, but, whatever the comms […]
MWC25: “You can call me Al”
I’ve been to a few MWC’s now. I was even at that weird one in 2021 and not many of you can say that. I like to think I have a good sense of what’s happening in the telecoms industry, but something has happened in the last 12 months that really caught me off guard […]
MWC 2025: The PR and marketing playbook for February (and beyond)
Five weeks from today, MWC will be behind us — we’ll have sore feet, tired eyes and a lingering tapas addiction (the price we pay for our sins). But with any luck, we’ll have plenty to show for it. For any company working in the sector, you’ll know that the next 4 weeks are crucial to the […]
Babel PR certifies as a B Corporation – why does this matter now and for the future?
As one of the largest, employee-owned, independent tech PR agencies in Europe, Babel’s B Corp recognition marks the first in a range of measures introduced by the agency, all geared towards creating a better and fairer working world. The details … The B Corp certification addresses the entirety of a business’ operations and covers five key impact […]
