The Babel Blog
Three marketing trends we should leave behind in 2024
2024 was the year of the B2B marketing renaissance. Brand building is on the top of every marketer’s mind, as we move away from selling features and benefits to create emotionally compelling campaigns that wouldn’t look out of place in a Super Bowl Ad slot. We’ve seen companies like Workday lead the charge with their Rockstars […]
Babel Beginnings: Eve Baird
In the latest edition of Babel Beginnings. we’re spotlighting our newest Junior Campaign Executive, Eve Baird, who shares her thoughts from her time so far at Babel. What sparked your interest in B2B technology? My interest in B2B technology was sparked when studying PR campaigns on a group project at university. I found that I was more […]
Open Banking Expo: a Vision for a Smart Data Economy
Open Banking Expo 2024 was a hub of innovation and collaboration. As I wandered through the hall, it was clear that the financial industry is undergoing a profound transformation. One of the key themes that emerged from the event was the growing importance of data sharing – in particular within the Smart Data Economy. This was […]
Founders and Leaders – Katie Owen
Ever wondered how to build a career in PR? To celebrate Babel’s 18th birthday, we’re chatting with our leaders about their career paths. Some took a straight line, others had twists and turns. In this episode of our Founders & Leaders series, we’re featuring Katie Owen, our newest Director, about her path to Babel! How […]
Ada Lovelace Day: Where would we be without women in tech
Ada Lovelace Day is a welcome and necessary reminder of the need to celebrate women in technology. Aside from Ada Lovelace, who pioneered the first computer algorithm in 1843, there are countless women – many of whom I imagine you might not know heaps about – who created groundbreaking technologies we still use today. […]
