Tom Rudnai

Original research is at the centre of everything we do, and we've had our studies picked up and featured by the likes of Hubspot, Rand Fishkin and Edward Sturm. We view AI as more than a new channel. 84% of AI responses don't cite any brand, meaning you metrics are barely scratching the surface of the impact AI has on your buyers. AI is an extension of your brand surface that for most buyers, is going to be their first, most important and sometimes only touchpoint with your brand. We help you understand when and (crucially) how AI presents you to different buyers in each of your ICP segments, how you can influence it, and the impact it all has on pipeline.