Welcome to Babel’s Back to Brave podcast. In this episode, host Ash Lockett sits down with Alice Widger (the Kate Bush of SEO) to decode the most talked-about acronym in marketing right now: GEO (Generative Engine Optimisation).Together, they cut through the industry hype and break down the findings from Babel's recent Brave AI Audit (The Brave Benchmark). Alice explains why trying to 'hack' LLMs is a dangerous game, why your gated PDFs are hurting your brand and why showing up in AI search ultimately comes down to foundational SEO and generosity of spirit.
A creative B2B tech & telco marketing and PR specialist who helps B2B brands stand out from the crowd. With global experience and a mini-MBA in marketing, Ash works in partnership with our clients to enhance their overall brand positioning and targeting, executing tactical campaigns that generate long-tail demand.
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I’m your friendly SERPs tickler, and I’ve made it my business to keep SEO (and now AI Search/GEO) accessible and human-centred for everyone. That means getting you found not only on Google, but also in AI Overviews, ChatGPT, and the new search tools your customers are already using.
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