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Babel Cleanse

Summary

This Babel “Cleanse” session explores how SEO is evolving in 2024 and how it should integrate with wider communications, brand strategy, and business goals.The session begins by reframing SEO as part of a holistic business and communications strategy, rather than a standalone technical discipline. Strong SEO supports brand awareness, demand generation, and conversion, and works best when aligned with PR, content, and team mindset.

Panelists

Who was speaking?

Jenny Mowat

Jenny is the Chief Executive Officer at Babel PR and has more than 19 years' experience in PR and marketing. Our resident plate-spinner, Jenny’s a true believer in braver marketing for bigger results. The bolder the better, to drive the best business impact. As well as bossing it as Babel’s MD, Jenny juggles three children, industry judging and mentoring commitments, and nurtures a passion for good food and spinning.

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Bella Clark

Bella guides high performers, businesses, and individuals to master their energy, break through limitations, and achieve peak success - physically, emotionally, and professionally - through the proven power of Pranic Therapy.

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Rowan Collins

Rowan Collins has worked in organic search for 9+ years and worked with tech companies to improve their visibility in Google Search.

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