du and Anite unveil the Middle East’s first state-of-the art Terminal Innovation Lab in UAE

Fleet, Hampshire, UK: 06 January, 2015 – Anite, a global leader in wireless equipment testing technology, and du – the fastest growing telecom service provider in the Middle East – today announced the commencement of live operations at its state-of-the-art Terminal Innovation Lab in the UAE – a first in the Middle East region. The facility is equipped with Anite’s device and network test solutions.

du, the first telecom service provider in the Middle East to achieve GCF (Global Certification Forum) accreditation, conceptualised the Terminal Innovation Lab to improve mobile device testing and validation to further enhance their end-users’ experience. du uses Anite’s solutions to efficiently and comprehensively test, validate and troubleshoot mobile devices and benchmark performance in both lab and field based environments to ensure seamless and successful market introduction of new devices. As an integral part of this lab, Anite’s wide range of test solutions have enabled du to readily create an integrated test environment and methodology, leading to significantly improved testing efficiency, handset interoperability and customer experience.

Saleem Al Blooshi, Executive Vice President – Network Development and Operations, du, said: ‘We value Anite’s collaboration in establishing the first Terminal Innovation Lab in the Middle East. Anite’s comprehensive range of solutions for testing devices in the lab as well as in the field will help us to accelerate device assessment, reduce time-to-market and enhance users’ experience. Our aim is to achieve customer satisfaction through the highest quality and proven standards. du continues to present and demonstrate a diversified service portfolio, embracing the latest wireless technologies. This also supports our ambitions to realise the Smart City ambitions of the UAE.”

Mike Bonin, Managing Director at Anite comments: ‘We are delighted that yet another top mobile operator has selected Anite’s leading test portfolio to further enhance their end-users’ experience.’

Anite’s SAS platform, a network simulator solution, simplifies interoperability and performance testing of any new device that du selects for market introduction. SAS offers users leading technology and roadmap support, including LTE-A, VoLTE, Carrier Aggregation and MIMO 4×4. Anite’s Propsim channel emulator helps du conduct comprehensive device performance testing and field-to-lab testing with Anite’s Virtual Drive Testing tool. du is also able to easily analyse end user experience and benchmark the performance of its network with Anite’s Nemo CEM (Customer Experience Monitoring) solution that monitors the end-user experience.